Digital Strategy and operating advisory

Cluny is an independent digital operating partner for premium consumer businesses and their investors.

Cluny aligns brand, economics, and digital execution, clarifying what drives performance, where to invest, and how to execute.

Get in touch

What CLUNY Does

Growth strategy & economics

  • Digital & growth due diligence
  • Omnichannel growth strategy
  • Growth economics & profitability
  • Measurement, attribution & incrementality
  • Media and channel investment allocation
  • Value-creation & 100-day planning

Digital growth

  • DTC, Amazon, marketplaces, social commerce
  • Full-funnel, performance & retail media
  • CRM, retention & lifecycle
  • Digital product, merchandising & CRO
  • AI search, discovery & GEO

Transformation and leadership

  • Digital transformation
  • Team, agency & operating-model design
  • Embedded or interim leadership
  • AI enablement & workflow redesign

Operating roles

Selected client work

About

Manuel Guardiola

Founder, Cluny


Manuel Guardiola has spent 15+ years building and transforming digital businesses for premium consumer brands. Trained as an engineer, his experience spans entrepreneurship, consulting, agencies, and brand-side executive leadership.

He has led eCommerce P&Ls, digital growth, media, CRM, product, marketplaces, and cross-functional transformations across North America and international markets.

View LinkedIn
Manuel Guardiola

Planning the next phase of digital growth?

Get in touch