Growth strategy & economics
- Digital & growth due diligence
- Omnichannel growth strategy
- Growth economics & profitability
- Measurement, attribution & incrementality
- Media and channel investment allocation
- Value-creation & 100-day planning
Digital Strategy and operating advisory
Cluny is an independent digital operating partner for premium consumer businesses and their investors.
Cluny aligns brand, economics, and digital execution, clarifying what drives performance, where to invest, and how to execute.
Get in touchTough questions
The hardest digital growth questions are cross-functional.
Companies bring in Cluny when questions like these don’t have a clear answer, a clear owner, or enough leadership bandwidth to drive them forward.
Which customers and channels are actually profitable?
What role should DTC play as retail and Amazon grow?
Where should the next $1M of growth investment go?
How much of paid media is truly incremental?
How should we allocate investment across brand, creators and performance marketing?
What measurement system should actually guide investment decisions?
Which capabilities belong in-house versus with agencies and partners?
What needs to change in the team, agencies and operating model to unlock the next stage of growth?
What CLUNY Does
Digital growth
- DTC, Amazon, marketplaces, social commerce
- Full-funnel, performance & retail media
- CRM, retention & lifecycle
- Digital product, merchandising & CRO
- AI search, discovery & GEO
Transformation and leadership
- Digital transformation
- Team, agency & operating-model design
- Embedded or interim leadership
- AI enablement & workflow redesign
Operating roles
Selected client work
About
Manuel Guardiola
Founder, Cluny
Manuel Guardiola has spent 15+ years building and transforming digital businesses for premium consumer brands. Trained as an engineer, his experience spans entrepreneurship, consulting, agencies, and brand-side executive leadership.
He has led eCommerce P&Ls, digital growth, media, CRM, product, marketplaces, and cross-functional transformations across North America and international markets.
